Brassica (Acquired 2024)
Private securities and digital assets used to live in separate, complex systems. It was a challenge for investors juggling scattered tools to manage all. The design turned Brassica into a single, secure platform that connects both worlds thereby simplifying transactions, enhancing protection, and giving investors a smarter, more cohesive portfolio experience.
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PROCESS & STRATEGY
Where We Started
Our process started with a deep understanding of private securities, digital asset requirements, and the integration and compliance needs that connect them. With the knowledge and data obtained, we rapidly prototyped and tested tailored solutions.
The result is a secure, compliant, and intuitive system that unifies diverse assets and transforms complex investment tasks into effortless workflows.
INDUSTRY
Fintech
PLATFORM
Website & Dashboard Design
YEAR
2023
TEAM
4 Product Designers
ROLE
Product Designer
CONTRIBUTION
User Interface Design (Website & Dashboard)
Webflow Development for Website A/B Testing
BUSINESS OUTCOME
Impact That Matters
The platform’s transformation was so successful it attracted acquisition by BitGo, the world’s leading crypto custodian and staking provider, validating the effectiveness and business value of our vision and strategy.
